That’s right, the word “creative” is not a noun. It is not a person, nor a place, nor a thing. You cannot touch “creative.” You cannot visit “creative.” You cannot sit on “creative” or put “creative” in your pocket or ask “creative” to wear that dress you like, you know, the green one. “Creative” is an adjective describing a person, place or thing which possesses the attribute of creativity (n.) or the capacity to create (v.).
So please don’t ask me to deliver a creative to you, because I won’t understand what you’re referring to without an appropriate noun being described. Do you want a creative drawing, or a composition, or a design? Perhaps a doodle on a cocktail napkin, or a story about a snooty talking cat who travels through time, or maybe a sculpture made from bubble gum and anteater fur? Tell me what exactly you’re asking for and I’ll do my best to make it a creative one.
Also, please don’t call me a creative. I’m a human, a designer, a developer, a geek, an employee, a dude/guy/bloke, and many other potential nouns, and I do try to be creative in all those capacities. So if you call me a creative, while the intent is appreciated, your compliment is diminished by your misuse of the language.
If you use the adjective “creative” as a noun, no matter how popular it may be in buzz-heavy business circles, you’ll only sound silly to creative people who perform creative tasks and make creative things. The nouning of adjectives is at least as annoying as the verbing of nouns. Stop doing it.